Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Rejuvenate and hydrate with Trufora Perfecting Eye Treatment; a dermatologist developed formula dedicated to addressing signs of aging that are unique to the delicate eye area.
Infused with a cocktail of beneficial ingredients, including Diamond Powder, Aldavine5X and Lanachrys2B, the ultra-hydrating, lightweight cream helps to minimize dark circles, crow's feet and under-eye bags for an instantly brighter, younger-looking appearance.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.