SAVE AN EXTRA 20% IN OUR EASTER WEEKEND SALE
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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Hang loose with relaxed beachy waves that look like you just spent the day riding barrels. The pair of 2-inch barrels form deep, soft waves for a just-left-the-beach style. Plus, the double tourmaline ceramic coated barrels will give your locks a boost of shine while evenly distributing heat so it’s less damaging. Pick from five pre-set temps that go up to 410°F, the Surf’s Up Waver styles all hair types. Take this waver with you on vacation abroad, its dual voltage plug means you can style safely outside of the U.S.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.