Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Double-duty made especially for brows, but insanely usable elsewhere too. The BrowGal Highlighter Pencil features a shimmer end that accents your perfect BrowGal shape while also providing a gorgeous, glowing highlight to all areas of the face. The matte end covers hair regrowth in-between tweezing, accents brow shape, and conceals facial imperfections anywhere. Both sides offer a soft, workable formula that spreads easily and doesn't quit.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.