Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The Hyaluron Serum by Susanne Kaufmann is an effective moisture booster for a firm and fresh complexion. It helps support the skin cells in storing moisture with long- and short-chain Hyaluronic Acid to replenish the skin's moisture reserves, both deep down and on the surface. This botanical, highly concentrated serum also provides a lifting effect that begins after application to visibly reduce lines and wrinkles.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.