Get 25% off everything in our Black Friday Sale. Ends Monday December 2nd. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Create a custom glow with Halo Glow Highlighter Duo from Smashbox. Comprising two shades, each with different textures and finishes, the radiant putty creates subtle luminosity while the silky powder gleams with an intense pearl shimmer. They’re both velvety, blendable and go on smoothly without emphasizing skin texture.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.