Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
AHA/BHA Exfoliating Cleanser: Improves appearance of skin texture, tone, and smoothness. Thoroughly cleanses and gently exfoliates skin.
Instant Bright Eye Cream: Re-energizes and rejuvenates to help eyes look brighter and more youthful. Instantly improves eyes' appearance, including dark circles, sagging, puffiness, and lines. Works over time to continue reducing the visible signs of aging skin and fatigue.
Instant Bright Eye Masks: These cooling gel patches soothe and hydrate the under-eye area for an instant refresh. Unique hydrogel technology reduces the appearance of puffiness to help eyes look youthful and rested.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.