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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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A few twists are all it takes to create the perfect ponytail with The Original Scrunchie by scünci! This 10-Pack Icy Blue Scrunchie Box gives you a colorful assortment to choose from, so you can change up your look on a whim or mix or match. Each super-stretchable and comfortable scrunchie adds a pop of color to any look and keeps your hair under control and on trend. Wear one color in your hair and another on your wrist for a fun fashion twist. Treat yourself or wrap the box and give as the perfect present for anyone who appreciates the gift of great hair!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.