Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Highlight, brighten and banish undereye circles fast. Quickly perfect and cover dark circles by simply placing a few dots (a little goes a long way), of the concealer under the eye with the small cushion applicator. Gently blend out the product with your fingers, a FACE BRUSH or a MAKEUP SPONGE for instant radiant eyes. The perfect undereye concealer with medium, buildable coverage.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.