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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Deliver ultimate hydration to dehydrated hair with a rich blend of Symbiotic oils and shea butter. This professional-grade hair mask delivers a deep hydration treatment with Amazonian oils and protein-bonding sugars to maximize moisture retention, which results in revitalized shiny, smooth replenished hair. Infused with the intoxicating tropical aromas of passion fruit and mango, this hair treatment will transport you to an alluring island escape while it works its magic.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.