Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Traditional flat irons heat hair into submission, the Infuse Pro flat iron and heat protecting serum create shine and softness while protecting your hair from heat damage. It seals its nurturing ingredients into your hair, providing a barrier to heat damage while adding a luminous look whether straightening or curling. Easy to use, this flat iron offers professional grade features and significant hair benefits. Get the most out of your flat iron - and serum too. Infuse Pro Vapor Flat Iron Titanium plates - powerhouse heat conductor Six temperature controls range 300-450 degrees Two-hour auto shut off when not in use 10ft, 360 degree rotating swirl power cord Heats within 30 seconds, full heat two minutes.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.