Get 25% off everything in our Black Friday Sale. Ends Monday December 2nd. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Oxygenetix Oxygenating Foundation is the most breathable makeup you’ll ever apply. Made with Ceravitae, an advanced complex, this aloe-based foundation delivers oxygen straight to compromised skin cells. The much-needed oxygen helps encourage healing and healthy collagen growth, making this liquid formula ideal for those struggling with common skin conditions like eczema, psoriasis or rosacea. It’s also great for your post-procedure skin care routine. Free of fragrance, oil, dyes and parabens, this foundation is water-resistant through swimming and exercising and offers an SPF 30 protection.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.