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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Age, hormones and other factors can negatively impact lashes' natural growth cycle. This serum counteracts that with ingredients like biotin, panthenol and hyaluronic acid to support your lashes' growth phase. Obagi Nu-Cil Eyelash Enhancing Serum is powered by innovative NouriPlexTechnology, a proprietary blend of 4 key ingredients, which supports the appearance of fuller, denser, more voluminous lashes with results that continue to build day after day.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.