Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Discover the secret to a bright, youthful complexion with LUXE. Our exclusive anti-aging skincare device features a bigger cleaning surface and optimized design, enhancing its purifying and rejuvenating qualities and giving you the confidence to glow. Clinically proven to clean better, improve skin complexion, and reduce fine lines. LUXE works perfectly with any cleansing gel or soap, but we recommend using high-quality, gentle cleansing products to ensure the best results. Don’t forget to moisturize after cleansing!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.