Get 25% off everything in our Black Friday Sale. Ends Monday December 2nd. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Take care of tired, weary legs with Natura Bissé Essential Shock Intense Cryo-Gel; a soothing and refreshing formula that delivers intense and long-lasting effect. Infused with a cocktail of beneficial ingredients, including Menthol, Eucalyptus and Gelled Osmotic Water, the quick-absorbing gel helps to relax and revive the body after workouts, relieve tension during pregnancy, and comfort your pins after a long day of wearing high heels.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.