Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
The perfect support squad for smoother, fresher-looking skin, our new Feel-Good Four Kit includes the mio essentials you need to feel great from top to toe. This complete full-body routine exfoliates, hydrates and nourishes your skin with powerful plant-based actives and our unique Feel-Good Complex to help you look and feel your very best all day, every day.
Future Proof Body Butter (1.6oz):
Get Waisted Stomach Firming Serum (1.6oz):
Boob Tube Bust Cream (1.6oz):
mio Dry Body Brush:
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.