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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Deeply clean and leave skin feeling hydrated with mio's Dive in Body Wash. Rinse away your workout with this refreshing whole-body cleanser that removes sweat and impurities while leaving skin feeling super hydrated. Perfect for avid swimmers, use this energizing body wash to help protect your skin against the drying effects of salt water and chlorine while banishing any post-exercise odors for a truly refreshing, zingy feeling.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.