Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Soothe and instantly cool tired, swollen legs and ankles with the Lucky Legs cooling spray. Designed for all stages of the nine-month stretch, especially for when you can no longer reach your toes, the 360 nozzle allows you to spray this cooling mist spray upside down. Packed with the same key natural ingredients as Mio's best-selling Lucky Legs cooling gel, experience the same cooling relief in this quick and easy-to-use spray form.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.