Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Expertly formulated to soothe growing boobs, Boob Tube from Mama Mio is a deeply hydrating cream that not only leaves skin feeling soft but is clinically proven to increase skin elasticity and moisture, helping to protect growing boobs against stretch marks. Packed full of natural plant-based actives to deliver results you can see and feel. Treading gently on the planet to protect our future generations, Mama Mio only ever use the best quality ingredients and source their packaging and materials sustainably and responsibly.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.