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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
L'Oreal Paris Hydra Fresh Multi-Active Genius Water is a versatile 3-in-1 skin care product brings triple hydrating power in water-bursting droplets. The moisture from the double HA essence water penetrates deep into the skin to provide intensive and long-lasting hydration. First of all, it delivers a toner-like hydrating benefits. Secondly, it features an essence-like nourishing power. And, finally, this milky-like lotion locks-in moisture to keep your skin hydrated all day long.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.