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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Only L’Oreal Paris, the inventor of permanent hair color, could reinvent it. Introducing Colorsonic, the next generation of at-home hair color, the best color of your life at the press of a button. How it works: Pick your shade, pop it in the device, & press for color. Colorsonic makes hair coloring easier by automatically mixing and depositing formula right at the root to deliver long-lasting salon inspired hair color at home. The device parts and saturates every hair strand and distributes color evenly, even in hard-to-reach areas. The multi-use hair color cartridge delivers up to 3 applications per cartridge (3 root touch ups or 1 full head application). What you don’t use, you can save for the next time.
Pick your hair color cartridge from our palette of brillant shades. Pop the cartridge in the device. Press for color as easy as brushing your hair. Check out our how-to videos and the instruction sheet in the kit for a step-by-step guide
Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.