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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
People always ask me why they would need a curling iron versus a curling wand. The answer is simple: You use a curling iron when you want sleeker, shinier, and more polished waves/curls. Use this 1" curling iron to get beachy, textured waves, or small to medium curls. This is my go-to curling iron for bobs, lobs, and pixie cuts.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.