Earn points with every purchase by subscribing to the This is Beauty rewards program. Click "Earn Rewards" at the bottom of the page and follow the simple steps to sign up. As a thank you, you get $5 just for joining and following us on social media.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed.
Modern matte liquid lipstick with film-forming pure pigments lock in intense color for a luxurious pout. Lips appear fuller and more voluminous. Lightweight, true comfort wear formula is infused with Camellia oil to glide on flawlessly. Vitamin E nourishes lips to feel soft, smooth and comfortable. Precision tip applicator allows for perfect one swipe, long-wearing color.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.