Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Modern matte liquid lipstick with film-forming pure pigments lock in intense color for a luxurious pout. Lips appear fuller and more voluminous. Lightweight, true comfort wear formula is infused with Camellia oil to glide on flawlessly. Vitamin E nourishes lips to feel soft, smooth and comfortable. Precision tip applicator allows for perfect one swipe, long-wearing color.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.