Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
More Effective At-home Solution: Advanced IPL technology certified for safest use with unlimited flashes, our device delivers concentrated flashes of light onto the area with unwanted hair, eliminating ingrown hairs at the root with more heat and professional permanent results in fewer treatments.
Faster Treatment Time: 330° rotating head that easily fits any body curves, and 0.7 flashes per second with the smart automatic flash mode that reloads faster, allow for more pulses in a shorter amount of time - just 7 minutes to get full-body hair removal done.
Cooler, Painless Treatment: The built-in full-screen icy cool system with a consistent temperature of 5°C on the skin surface, neutralizes the burning sensation, making hair removal completely painless, even in the most sensitive areas.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.