Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
The right makeup creates a flawless tone and texture without feeling heavy. jane iredale Amazing Base Loose Mineral Powder SPF 15 provides reef-safe, even coverage to hide the appearance of blemishes and flaws while offering a luminous finish. Redness, dark spots, fine lines and other imperfections disappear when you apply this foundation powder. The natural minerals protect the complexion against both free radicals and UV rays that cause signs of damage.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.