Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Formulated with Coconut and Cupuaçu to gently cleanse curly hair. A moisturizing and nourishing, scalp friendly shampoo to leave hair feeling soft and smooth without the frizz. A sulphate free shampoo for Kinks, Curls & Coils to cleanse, nourish and moisturize. Designed for curl types 3A-4C and Curly Girl Compliant.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.