Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Powder Foundation is for those who want medium to full coverage that is quick and easy to apply. The ultra-fine formulation combines the benefits of a powder and foundation in one. Suitable for most skin types, it creates an even canvas in a quick sweep, blurring imperfections and leaving a matte velvety finish. With the handy mirror included, touch ups on the go have never been easier!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.