Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Emphasise your pout with the bold hues of Illamasqua’s Loaded Lip Polish; a super-smooth and creamy liquid lipstick that wraps your lips in rich pigments with a mirror-like glossiness that makes them look plump and juicy. Flaunt is an effortless cream coffee nude shade. The non-sticky lacquers come equipped with a sponge-tipped wand that smear the formula smoothly and evenly over lips. Sweet Almond Oil and Vitamin E instantly nourish, condition and hydrate, ensuring your pout stays soft, supple and smoochable round-the-clock.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.