Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Add a dash of glistening color to your lids with the Illamasqua Jewel Precision Ink Eye Liner; a waterproof liquid eyeliner with a multidimensional jewel-like finish that catches the light at all angles. Presented in a sleek tube with an ultra-fine tipped applicator for ultimate control and precision, the liner glides effortlessly across skin, delivering longwearing luster that make your eyes pop.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.