Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
The Illamasqua Highlighter Fan Brush assists you in creating seamless, glowing skin. Easy to use, its fanned brush head applies product smoothly and evenly. The brush is completely vegan, featuring gentle bristles that move over the skin like a dream. An essential tool for your beauty arsenal, the highlighter brush diffuses product across the cheekbones and cupid’s bow with utmost precision. Wave goodbye to harsh lines or edges and hello to flawless radiance, whether you opt for a subtle glow or a mesmerising strobe moment.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.