SAVE AN EXTRA 20% IN OUR EASTER WEEKEND SALE
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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
The 5x Magnified Rechargeable Round Mirror mimics true daylight with a Color Rendering Index (CRI) of 98 out of 100, delivering the most detailed makeup application of any mirror available today. The long-lasting rechargeable battery provides up to six hours of power following a single charge without compromising light quality. Engineered with convenience and simplicity, the distortion-free mirror ranges from 100 to 800 lux with simple one-touch adjustable lighting. Standing taller than your average mirror and 20% brighter, you'll see every detail eliminating makeup mistakes.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.