Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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This liquid lipstick comes in three different finishes to reveal different looks. Matte finish dresses lips in a comfortable, long-wearing formula with daring femininity. Shine finish hydrates lips & catches the light to deliver brilliance with a subtle transparency effect. Glitter finish plumps up the lips with an intense luminosity. Leaves the lips seductive & kissable. Comes in a chic cubic packaging design.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.