Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Grow Gorgeous Balance Shine-Enhancing Overnight Mask is a gentle hair mask that restores hair and scalp leaving hair soft, frizz-free, and healthy all while you sleep. Hyaluronic acid smooths and moisturizes while Oat Lipids Complex helps reinforce the scalp's natural protective barrier while pataua, acai and sweet almond oils nourish, condition and soften strands.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.