Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Containing the iconic travel sized Black Magic Liquid Eyeliner, this kit allows you to create precision intense black lines with its calligraphy inspired brush tip.
Lash Alert Mascara 0.13oz is the perfect everyday mascara, containing caffeine, biotin and fibres to help to condition and lift those lashes.
Black Magic Mascara 0.13oz is a makeup bag staple to create dramatic black lashes this party season.
Best-selling trio is housed in a reusable makeup bag, perfect for travel or on-the-go touch ups!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.