Get 25% off everything in our Black Friday Sale. Ends Monday December 2nd. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
This richly nourishing, multi-action balm significantly improves visible firmness and elasticity around the eyes. It reduces the look of lines, wrinkles, puffiness and dark circles and leaves the eye area looking radiant. With our powerful RevitaKey Technology, featuring an exclusive moringa extract, it's your key to younger-looking eyes. For an added boost, the balm can also be used as a weekly eye mask.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.