Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
This soft and velvety formula has a smooth feel and delivers a long-lasting, even application. Rich pigments adhere to skin to give long wearing, saturated color. Colors adhere to the skin and blend effortlessly and are buildable for added intensity. May also be used wet or dry as an eye liner. Eyes are enhanced in a wide variety of colors that offer the ultimate in makeup expression. Paraben free.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.