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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
The Volume Conditioner is a lightweight conditioner that provides vital moisture and nutrients without weighing hair down. An exclusive Volume Boost Complex of body-building amino acids and proteins infuse hair with long-lasting volume while strengthening and protecting each strand. Detangles and defends against thermal styling. The end result is full, manageable hair and noticeably better retention of the Brazilian Blowout treatment and color services for those with fine or thin hair.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.