Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Get breathable, all-day coverage by applying the smooth and lightweight Ultimate Coverage 24-Hour Foundation from Becca Cosmetics to your skin. One pump is all you need to effortlessly cover uneven texture, redness, dark spots and imperfections for a more flawless-looking complexion. Oil- and paraben-free, this lightweight foundation boasts a perfectly balanced blend of skin-true pigments and 22% water that adapts to all skin types for full coverage finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.