SAVE AN EXTRA 20% IN OUR EASTER WEEKEND SALE
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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Made in Italy, it features MaxLife PRO brushless technology, ensuring an ultra-lightweight design that weighs significantly less than a pound—40% lighter than other professional dryers. This dryer offers up to 50% faster drying due to its higher air volume and pressure, and it operates over 50% quieter compared to similar high-performance models. Nano Titanium heat technology provides even heat distribution, while the 2000-watt power ensures efficient performance. With 6 heat and speed settings and a cold shot button, it caters to all styling needs. The Rapido Dryer is designed for durability, offering up to 10,000 hours of full power usage. The package includes two snap-in concentrator nozzles and a bonus drawstring pouch for easy storage. It comes with a limited 4-year warranty, providing peace of mind for professional use.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.