Your location is set to United States
Your location is set to United Kingdom
SAVE AN EXTRA 10% WHEN YOU CHECKOUT NOW
WE SHIP WORLDWIDE
无法加载取货服务可用情况
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
LOC'D IN is a new collection of Young King hair products, meticulously formulated for locs, braids, and twists, empowering young kings to embrace their individuality and redefine the standards of style and confidence! Enriched with the perfect blend of plant-based ingredients, including lemongrass, black castor oil and apple cider vinegar, our Loc & Twist Gel is a sculptor of royal looks, carefully formulated to hold locs, braids, and twists while defining natural curls with unmatched precision. Say goodbye to dryness and fly-aways – our gel is a moisture powerhouse that provides hydration without a hint of flaking. It's not just about style; it's about the health and vitality of his crown. Every application is a royal decree that his hair deserves nothing but the best.
How To Use:
Separate and part hair as desired. Apply to each section from root to tip, twisting with your fingers or preferred styling tool. Can also be used for edge control and to smooth any frizz. For best results, layer with other Young King products, including our LOC’D IN Scalp Oil and Hydration Spray.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.