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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Say hello to this dreamy, limited-edition Wet Brush x Goody x LoveShackFancy collection, where love is in the (h)air. Inspired by LoveShackFancy’s four signature floral and feminine prints, these whimsical designs transform everyday hair essentials into charming statement pieces that bring elegance and playfulness to your daily routine. Unlock your best hair days with dreamy brushes and accessories that make every look effortlessly chic.
Meet the Paddle Detangler! Specifically designed for longer hair, the Wet Brush Paddle Detangler helps strands stay strong and healthy-looking! Gently loosens knots, on wet or dry hair, without pulling or snagging. The moment you use it, you'll feel the difference.
Features:
-For all hair types
-55% less breakage for healthier-looking hair*
-IntelliFlex® bristles detangle with ease
-Larger surface area for faster detangling
-Gentle on hair and scalp
-For wet or dry hair
-Features LoveShackFancy’s signature English Ivy Water Lily print
*Independent testing shows IntelliFlex® bristles create less breakage than a leading competitor
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.