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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Curls deserve to be bold, bouncy, and full of life, so let’s turn up the volume. Bed Head’s Curl Rock Amplifier Cream is your go-to for defined curls that love to hold their shape. Created with and used by professionals, this curl-defining cream locks in curl structure while keeping hair soft and flexible because stiff, crunchy curls? Not here.
Frizz and humidity? No problem. The humidity-resistant formula ensures your curls stay smooth, controlled, and fiercely defined. Flyaways and static? Handled. This cream tames unruly strands, but still leaves curls feeling bold and free from root to tip.
But great definition isn’t enough, your curls also need hydration. That’s why this formula is packed with Jojoba Oil, Pro Vitamin B5, and an Intensive Moisture Blend, ingredients known to deeply nourish, strengthen, and hydrate curls. Hair stays soft, healthy, and full of bounce!
This cream is designed for all curl types, whether you’re rocking loose waves, tight coils, or anything in between. Just work it through damp hair, scrunch, and let air-dry for effortless curls or use a diffuser for extra definition and volume. For a more sculpted look, twist sections around your fingers while drying. Top Tip: If you want to achieve epic volume, flip your hair upside down while diffusing - it lifts the roots for maximum bounce and movement.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
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