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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
The innovative Ultimate Detangler Plant Brush Naturally Curly features the same gentle detangling power you know and love, but it's made from plant-based materials. Long story short: we took beans and turned them into a high-performing, long-lasting hairbrush that will leave you with smoother and healthier-looking hair. If you want to define your curls and coils, while gently untangling knots and tangles, this is the brush for you. Designed to be kind to wet and dry hair, use it in the shower to brush through shampoo and conditioner, and for effortless detangling afterwards.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.