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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Over time, acids in your diet can weaken your tooth enamel through a process called demineralization. Pronamel Intensive Enamel Repair Whitening Arctic Breeze toothpaste is an advanced formula in enamel care that inhibits demineralization and improves a process called remineralization, actively repairing acid-weakened enamel and protecting it from future erosion. How it works is simple! Pronamel Intensive Enamel Repair toothpaste for enamel helps minerals penetrate deep into the enamel surface, naturally rebuilding strength in areas of erosion for strong, healthy teeth. Plus, it gives you fresh breath, so you can feel confident about your smile every day. Pronamel toothpaste is specially formulated to help protect enamel against the effects of acid erosion from everyday acidic foods and drinks such as wine, fruit, or soda. And because it’s the #1 dentist recommended brand for strengthening and protecting enamel,* it’s care you count on, every time you brush. *QuintilesIMS, data through 9/27/17
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Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.