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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Simplify your styling routine with the new Revlon Easy Heat Precision Flat Iron. Ideal for color treated hair, the 1” TruGuard™ plates* help reduce color fade. With temps up to 450°F, this precision flat iron styles all hair types. Just choose from the five preset temperatures to use the right level of heat for your hair type and help avoid heat damage while achieving your desired look. The rounded plates help style flat-iron curls without creases. And they feature ceramic tourmaline technology, evenly distributing heat across the plates for less damage while infusing shine for a glossy, polished final look. Plus, 60-minute auto shutoff provides safety and peace of mind. *Based on testing by an independent third-party lab comparing use at 400°F vs. 450°F.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.