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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
New, improved Revlon ColorSilk™ with Bond Repair Complex + Vegan Keratin Fillers does more than color your hair—it helps repair it from the inside out, for hair that looks and feels stronger and healthier. Up to 98% less breakage* and up to 94% silkier* 9X shinier hair.* The salon-quality formula still delivers everything you love: 100% gray coverage, zero ammonia** and a no-drip gel texture. Expect everything from the #1 hair color in the U.S.† Works on all hair types and textures.
*Vs. uncolored hair
**Formulated without adding Ammonia
†Revlon Consumer Products Corporation’s calculation based in part on data reported by Circana, LLC, through its OmniMarket Service of Total US Multi-Outlet for Women’s Hair Coloring Category for the 52 week period ending 3-24-2024 using Revlon’s custom definitions.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.