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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Gently cleanse and add substantial strength to dry hair with Redken Extreme Shampoo. A proprietary RCT protein complex sets this product apart as the best shampoo for dry hair. Fortify every strand of dry or damaged hair and seal in moisture simply by washing every day or as needed. This formulation is an innovative SMART haircare product developed by Redken scientists. All of the products in the SMART line contain new technologies that can help maintain the looks you love while improving the overall health and resilience of hair. This shampoo includes amino acids and ions, arginine, sepicap, and soy proteins for improving hair health. Apply this shampoo to wet hair, lather, and rinse. For the most drastic results, follow with Redken Extreme Conditioner and Anti-Snap styling treatment. Even the driest and most heavily damaged hair can grow healthier and stronger with regular use of these expertly formulated professional haircare products. Redken has been making discoveries in haircare science since 1960.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.