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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Flawless glow-from-within looks and just a brushstroke away — you Butter Believe It! This luxuriously creamy, seamlessly buildable multi-colored blush from the Physicians Formula Butter Collection provides a splash of radiant color that nourishes the skin with a nutrient-packed blend of Murumuru Butter, Cupuacu Butter, and Tucuma Butter from the lush and nutrient-rich Amazon. Achieve instant color and style while conditioning the skin with the help of essential fatty acids and pro-vitamins, leaving it silky soft all day long.
About Physicians Formula: It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldn’t aggravate her sensitive skin. Since then, we have continued Dr. Crandall’s concept of “healthy beauty.” To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.