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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Improve your gum health up to 100% better than a manual toothbrush with the ProtectiveClean 5100 rechargeable electric toothbrush. It has a pressure sensor that protects teeth and gums from excess brushing pressure. Brush heads wear out over time. Our BrushSync technology tracks how long you have been using your Optimal Gum Care brush head and how hard you have been brushing. Your electric toothbrush will beep to inform you when to replace your brush head. Customize your own brushing experience with your choice of 3 modes: Clean, White and Gum Care. The easy-start feature slowly increases the power of the brush as you get used to the Sonicare experience and the smartimer encourages a full 2 minutes brushing time as recommended by your dental professional. The battery charge indicator light lets you know when it is time recharge; 2 week battery life. The kit includes 1 ProtectiveClean 5100 handle, 1 Optimal Gum Care brush head, 1 charger, 1 travel case.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.