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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Anti-frizz shampoo smooths the surface cuticle of the hair and helps calm frizz for silkier, more manageable strands.
Help smooth things over with a little plant-based persuasion. This anti-frizz shampoo gently cleanses textured and frizzy hair with a sulfate-free (without SLS, SLES, ALS) lather that's powered by plants and science. Enriched with organic, cold-pressed almond oil and hyaluronic acid, it helps smooth the hair cuticle and calms frizz for silkier, more manageable strands.
Crafted with ingredients of 80% natural origin* that deliver professional results in recyclable**, bio-based*** packaging made from 90% sugarcane.
*Based on ISO 16128. **Excludes caps/closures. Check your local requirements for recycling guidelines. ***Excludes select caps/closures.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.