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Authenticity and quality guaranteed
Authenticity and quality guaranteed
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Shop sustainably with This is Beauty
Shop sustainably with This is Beauty
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Transport yourself to the vibrant hues of Waikiki with our coconut and vitamin E infused eyeshadow palette. 10 versatile shades that deliver long-lasting wear. Soft pressed powders for easy application in a non-creasing formula with high color payoff and a luxurious, velvety finish.
SHADES:
Surf Sounds (shimmer): Tropical Water Blue
Skinny Dip (matte): Pink Nude
Golden Sands (shimmer): Golden Pink Sand
Diamond Head(shimmer): Swirl Watery Green
South Shore (shimmer): Red Rock Brown
Longboard (matte) : Deep Blue/Grey
Deep Dive (matte): Brown/Grey
Hibiscus Heart (matte): Hibiscus Pink/Peach
Paradise (matte): Aqua Blue
Electric Wave (shimmer): Electric Blue
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, silicones, or sulfates.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
Apply to eyelids using your favorite brush. Blend as desired to create endless eye looks. Use a primer for even longer wear.
Pro tip: Use a damp brush for shimmers to amplify shine and a fluffy brush to blend mattes seamlessly for versatile, long-lasting looks.
GOOD FOR:
intense color with every swipe while also providing nourishment and hydration
BETTER PACKAGING:
Made with FSC Paper Box + Palette with Aluminum Pans
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ACCESSIBILITY
Shop NowYour favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
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SUSTAINABILITY
About UsCombating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
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COMMUNITY
TIB BlogWe’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.